Cindy Padnos is the founding Managing Director of Illuminate Ventures. As a serial entrepreneur, Cindy helped deliver successful outcomes for several venture-backed start-ups. She was founder and CEO of Vivant, President & CEO for Acumen and Vice President of marketing at Scopus Technology where she positioned the company for its successful IPO. Cindy was honored by being named one of the Most Influential Women in Technology by Fast Company in 2010 and as one of the Most Influential Women in Business in the Bay Area by the San Francisco Business Times in 2011.
"There may be opportunities to step back and say 'do I need to take a different angle?"
"Cloud computing enables a try and buy approach, or a freemium approach, or a trail that automatically converts into a paid contract."
"Just because the capital has come in the door it doesn't mean you suddenly change all of your strategy but I think it's really important to go validate your assumptions."
"I honestly recommend that any entrepreneur do due diligence on an investor before they make their choice."
"There is not point in creating a new business just because you see a market opportunity."
"We are really looking for people who can attract great people to work with them."
"Companies are able to write whitepapers or other documents that bring insight or information to a topic that is already hot in the media."
"A company that takes venture capital typically grows at three times the rate of one that seeks debt capital."
"A plan doesn't mean an enormous written document, but it does mean a set of goals, a set of milestones, a direction that you can point the entire team at."
Just because the capital has come in the door it doesn't mean you suddenly change all of your strategy but I think it's really important to go validate your assumptions.
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