Brian Cohen is the Vice Chairman of the New York Angels. Brian founded Technology Solutions, Inc. in 1983, which he later sold to the McCann Erickson World Group, becoming Vice Chairman of their technology group. As a publisher, Brain founded a number of computing publications including Computer Systems News & InformationWeek magazine. As an investor with the New York Angels Brian has invested in over 50 early stage technology companies.
No one should be sitting and waiting, they should always be out there listening, learning, and engaging.
You build morale in your company by the fact that people believe in you.
Brands are alive, they offer direction to a customer, and if you're not in a position to drive that definition of your brand, no one is going to follow.
I tell people not to be in the business of promotion. Today is a world of authenticity, it's not a world of promotion: people can see through that.
I tend to believe that people of conviction are people that I want to invest in --not of hype, but of clarity.
Being in a position to spend money on PR wisely is really dependent on the quality of the strategy that you've employed.
Team building for an entrepreneur is everything --it's a company, it's not an individual.
It's very easy for us to turn off quickly. Entrepreneurs have to constantly find ways to stay engaged in a short period of time. It's about telling the truth well.
If they want to get up in the morning at 6AM and they want to go to bed at night at 1 or 2 AM, you've got a great fit.
I urge any entrepreneur to find whatever the touch points are on a personal basis for where the engagement can be made with that mentor, not just fundraiser who is going to want to be there for you when you need them, and when you don't really think you do need them.
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